Meet the creative minds that will elevate your brand

At our core, we’re here for you.

Since 2015, Casie Smith and her dedicated team have been creating captivating brands across Taranaki and beyond.

With every website, brand identity or marketing campaign we’ve undertaken, there’s been one common denominator driving our creativity: the success of that business.

And that’s not about to change – we’re ‘people people’, and working with you to bring your vision to life is what we love.

Your business values, purpose and spirit are reflected in everything we bring to life, and we’re genuinely excited to hear your story.

Our passionate expertise meets your brilliant brand

Design Garage New Plymouth: Fusing creativity, friendship, ingenuity and expertise together for business success.


Casie Smith Creative Director of Design Garage
Creative Director

Bachelor of Design | Visual Communication Design

After finishing her Degree at Massey University in Wellington Casie worked in Wellington at a local magazine. She then moved to Sydney for 5 years to further her career in design, marketing and website development before moving back to New Zealand to work in an agency here.

In 2019 she set up her own design business from the home garage. 10 years later she has a great team supporting the work they do.

Casie has a love for working with local businesses to help them thrive. She looks at the whole approach and story a business has to bring that vision to life. Casie believes it’s not about having the loudest marketing but the most authentic to your brand which sets you apart from the rest.


Chloe Reid Web & Graphic Designer Design Garage
Web & Graphic Designer

Diploma in Creative Technologies

Chloe has 9 years experience working as a graphic and web designer in New Plymouth. She has a strong understanding of the Taranaki market.

She has worked for agencies as a brand designer, marketer and web developer.

Chloe has also worked in house as a marketing manager for a local clothing brand. Which involved branding, design and advertising.


Madeline Design Garage
Web & Graphic Designer


Web Developer

Software Development Degree

Aaron has worked for Design Garage for 9 years and has over 15 years working in the industry as a website developer.

He has worked for fast paced web development companies creating large websites with complex functionality.

Aaron has worked on website development for a range of different businesses around NZ. Including a recent large database website for the Taranaki Base Hospital.


Blair Smith Design Garage
About Design Garage

How we work

Working with an agency doesn’t have to be daunting. If you are looking for your typical agency experience, you won’t get that here.

Our boutique and highly personal approach ensures you are heard and informed, every step of the way.

And, as self-confessed perfectionists, you know we won’t stop until you’re over the moon with what we’re creating for you.

Ready to be seen? Let’s elevate your brand – together.

Our Story

Casie started Design Garage in 2015. Our first studio was built in our home Garage. But today we now work in large garage in Fitzroy, New Plymouth. Casie vision was to create a design company that focused on the growth of businesses within the Taranaki region.

From the very beginning, Casie’s vision was clear: to build a design company dedicated to helping businesses in the Taranaki region thrive and grow. She believed in the power of good design to transform businesses, making them more appealing to customers and more efficient in their operations. This focus on local business growth has always been at the heart of what we do.