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What does your business branding say about you?

 

Chances are your potential clients have been spending more than their fair share of money over the busy Christmas period.  

What is one of the most popular New Year’s resolutions? To cut back on spending or save more money.  For businesses, this means we need to fight even harder at the start of the year to make our product or service stand out above the rest, in order for people to reach into their wallets.

How do we stand out when there are so many businesses fighting for the same customer?

It’s not about what you offer, or how you offer it, but how your business is perceived.  If a person decides they need the skills of a builder, a hairdresser or somewhere to buy a new dress for a wedding, often all they have to go by when choosing your business over the rest is the brand you have and what it says about you.

The choice between you and a similar business may simply be where you rank in a Google search, how up to date your website is, or how fresh your logo looks.  Marketing your business is about being seen by customers and the impression you give, when they do see you.  Is your brand memorable, does it resonate with people.

Businesses are busy dealing with day to day tasks, updating stock, and doing what they are good at that zero time is given to thinking about how their brand is perceived, who they are trying to attract, or deciding how they will attract them.  Even though this could be the very thing driving customers to them.

Some things to consider…

  1. Who are my target market?
  2. How am I going to reach these potential clients?
  3. When I do reach them, what are the values I want them to associate with my business?
  4. Do my business values aligned with my target market?
  5. How can I portray my businesses values, so customers are more likely to choose me over my competitor?

 

Branding:
Creating a unique image for your business in the consumer’s mind.  It aims to establish a significant and differentiated presence that attracts and retains loyal customers.*

 

Your logo, business card, website, and promotional material gives clients a first impression. When done correctly, these tools can portray the core values your business encompasses, whilst driving your target market to you.   

What does your branding say about you as a business?

If it’s time for a refresh, or a big shake up,  Design Garage can work with you from the very beginning.  If you’re not sure yourself what values your business has, or what it is you want to convey, we’ll help you uncover the message.  From concept and brainstorming, right through to delivering your fresh new branding to your target market.

 

 

*Sources: www.businessdictionary.com/definition/branding.

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