Cautious Copywriting with ChatGPT

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By now, ChatGPT needs no introduction. Its reputation precedes it, with many either having experienced its capabilities firsthand or at least heard of its remarkable abilities. We, too, are avid users, though we approach it with caution.

There are some cons to be aware of when using ChatGPT, particularly in content creation. Here are the areas to be aware of:


Humans 1 : Robots 0

ChatGPT is a machine. It lacks the imagination and creativity that us fleshy humans have. This can sometimes result in content that feels robotic. Injecting your own humor and personality is key to bringing your content to life — something ChatGPT struggles with.

Living in the Past

ChatGPT operates on data that is from the early 2000s. As a result, there’s a risk of outdated or inaccurate information. It’s important to fact check and research it’s findings before publishing them for yourself.

Same Same, But Different

Inputting identical prompts as others will likely yield identical responses, as ChatGPT draws from existing sources on the web. While this is how it learns, it also means your content may lack originality. Duplicate content is frowned upon by search engines, and may even be penalised in the future.


Our Advice for Using ChatGPT

Approach it as a foundation upon which to build, rather than a complete solution.

ChatGPT has enhanced the way we work and create for our clients. But nothing replace human creativity and experience. Find out more about us here.


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