Your logo is your brand identity and quite often the first thing people see when they look at your business. Seems important right? Right!
But how much should this all-important identifier cost you? Well, this is ultimately up to you but there are some factors that you should consider before going ahead with your logo design. We’ve created a guide to help you see what you get for your money.
Below is a breakdown of how each price bracket would cater to a business, the required skill level, the quality you can expect, and the end result.
Who:
Low investment individual or side hustle.
Skill Level:
Maybe you are computer savvy yourself or you’ve possibly found an online logo generator.
Quality:
Generic and possibly misleading icons and fonts that don’t make sense to your business or confuse potential customers
Result:
Doing the logo yourself without research and testing or generating a random logo can come across un professional and cause quality issues further down the track when you want to use the logo on signage, online or print.
Who:
Someone who wants an initial brand to get their product off the ground
Skill Level:
A friend who knows how to use creative programs and has offered to help or a freelance designer.
Quality:
Correct tools to execute a logo design with potentially less experience and mis understandings when it comes to communication.
Result:
Quality logo that can be used across all medias that may look similar to competitors due to lack of experience.
Who:
Start up business after a professional brand
Skill Level:
Professional Design Firm
Quality:
Graphic Designers have a wealth of knowledge on how logos are used and have the experience to create an effective identifier for your brand based on market research and your personal preferences.
Result:
A high quality logo that can be used across all medias and provides an aesthetically pleasing visual cue for your customers and the general public. Quite often a few designers will be working on your logo so you are getting optimised creativity and knowledge. Brand guidelines are provided to assist with colours and placement of the logo.
Who:
Large corporation with mass staff numbers
Skill Level:
Professional Design Firm specialising in large corporations
Quality:
Extensive research and time contributing to a large range of options that are slowly and considerably narrowed down to a final logo. A large team and resources contribute to the initial process and this then results in a world class logo. As part of the design process there would be extensive workshops run with customers and staff to gather as much information as possible.
Result:
Highly recognisable and well executed across all medias. Brand guidelines are detailed and provide other companies with strict rules to follow.
