So you want to know how much does a logo cost?
Your logo is your brand identity and quite often the first thing people see when they look at your business. Seems important right? Right!
But how much should this all-important identifier cost you? Well, this is ultimately up to you but there are some factors that you should consider before going ahead with your logo design. We’ve created a guide to help you see what you get for your money.
Below is a breakdown of how each price bracket would cater to a business, the required skill level, the quality you can expect, and the end result.
Who:
Low investment individual or side hustle.
Skill Level:
Maybe you are computer savvy yourself or you’ve possibly found an online logo generator.
Quality:
Generic and possibly misleading icons and fonts that don’t make sense to your business or confuse potential customers
Result:
Doing the logo yourself without research and testing or generating a random logo can come across un professional and cause quality issues further down the track when you want to use the logo on signage, online or print.
Who:
Someone who wants an initial brand to get their product off the ground
Skill Level:
A friend who knows how to use creative programs and has offered to help or a freelance designer.
Quality:
Correct tools to execute a logo design with potentially less experience and mis understandings when it comes to communication.
Result:
Quality logo that can be used across all medias that may look similar to competitors due to lack of experience.
Who:
Start up business after a professional brand
Skill Level:
Professional Design Firm
Quality:
Graphic Designers have a wealth of knowledge on how logos are used and have the experience to create an effective identifier for your brand based on market research and your personal preferences.
Result:
A high quality logo that can be used across all medias and provides an aesthetically pleasing visual cue for your customers and the general public. Quite often a few designers will be working on your logo so you are getting optimised creativity and knowledge. Brand guidelines are provided to assist with colours and placement of the logo.
Who:
Large corporation with mass staff numbers
Skill Level:
Professional Design Firm specialising in large corporations
Quality:
Extensive research and time contributing to a large range of options that are slowly and considerably narrowed down to a final logo. A large team and resources contribute to the initial process and this then results in a world class logo. As part of the design process there would be extensive workshops run with customers and staff to gather as much information as possible.
Result:
Highly recognisable and well executed across all medias. Brand guidelines are detailed and provide other companies with strict rules to follow.
